We have a blueprint and a plan and we’re not afraid to use it to get you somewhere

Just like any good rocket launch control room, we have checklist of steps to get your marketing in flight.

ANALYTICS

First we’ll make sure you have the correct equipment for tracking and analyzing your results. Maybe you have everything in place and you’re a pro at it already. Or maybe you’re missing a piece or two. Then again, maybe you have no idea how to track your customers and sales.

Wherever you are we’ll make sure you have the tools in place including Google and Facebook Analytics.

We’ll also map out a marketing funnel and make sure you have a good customer journey that leads to a desired conversion - a sale, a lead or whatever else is your business goal.

Finally we’ll help you set up a data capture pipeline so you can start building audiences to market to directly.

SOCIAL MEDIA ADVERTISING

Creating social media accounts and posting online about your business is great. But the real power of social media can come from paid advertising. It’s the most cost effective, easiest and most hands-on way to promote your brand and drive traffic to your website.

The first level is Facebook / Instagram and LinkedIn. Depending on the type of business you have, these social channels will be your very first degree of digital marketing.

EXPANDED SOCIAL MEDIA ADVERTISING

Once you’re established on Facebook / Instagram or LinkedIn we’ll expand your businesses reach on other social media channels that will work for your business including Twitter, and Pinterest and run multiple objective campaigns.

DIGITAL ADVERTISING & SEM

We then layer in broader digital marketing channels and utilize digital display ads on websites and apply search engine marketing (SEM) to your mix. Again, depending on your business we’ll establish marketing on additional channels like YouTube, Spotify and review outdoor/indoor digital display networks.

E-MAIL MARKETING

Finally we’ll use the power of email databases to market directly to your customers and generate additional sales. We’ll help you set-up an email CRM and show you how to use content and automation to drive more revenue.

how does this work with my business?

The great part about our plan is that it works with just about any business. Find out how different types of business would use our straightforward strategy to digital marketing.