MARKETING COSTS MONEY.
BUT IT SHOULD BE AN INVESTMENT.
Real talk here. Marketing is going to be an expense, but it’s something you can’t cut, ignore or do without. If you’re not marketing your business then you don’t have a business. Having a great service or product is important but your actual business is marketing that product.
Like we said, marketing your business costs money - but that money should help generate revenue and you should measure your marketing dollars to your sales. So, while marketing is a cost it really shouldn’t be just an expense. It’s an investment.
This is why we’re up front with our costs. We’ve designed all of our services to fit into any businesses budget and to expand as your revenue grows. There’s nuances to every business but for the most part our pricing model will work in any scenario and bring you results while giving flexibility and no stressful commitments.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
sorry about the math
The thing that makes our service pricing flexible is that part of the cost is 100% directed by you. We separate the services we provide from the cost of the media your advertising with. Unfortunately that means a little math for you. Trust us, we’re not happy about it either. Math stinks. On the bright side, it’s not hard math. Here’s how we figure out the costs — all of which are set on a 4-week, 30 day or calendar month:
STAGE SERVICE + MEDIA BUY = TOTAL
We set the STAGE services price but you set the MEDIA BUY cost. It could be as little as $25/week. However, given our collective years of experience with media buying we’ve provided a recommended minimum media spend.
MEDIA BUY
Our recommended media spends are based on running hundreds of campaigns. There is no perfect minimum budget or silver bullet but the recommended spends below are what we have found, in our experience, to be the minimum spend required to get results from each particular marketing channel.
But you can spend as much or as little as you want on media. The choice is always yours!
QUESTIONS
We can walk you through which STAGE you need and your MEDIA SPEND. Your business and product will influence what the final recommendations will be. The consultation is absolutely free, send us an email and we can chat about it. Regardless if you still have questions or not, we will always take time to analyze your business and give you our recommendations for STAGE and MEDIA BUY and we’ll explain why.
recommended MINIMUM media BUYS
Facebook + Instagram is always a combined spend. All other channels are recommended monthly spends for any given channel. Remember, the choice is yours. These are just our recommended minimum spends.
STAGE 1 SERVICE
Best for a just starting out business or a really good direct-to-consumer product based business.
STAGE 2 SERVICE
This is perfect for a business that has made some sales looking to expand advertising.
STAGE 3 SERVICE
Moving into a more full digital marketing strategy. Media buys should be around $2,500+
STAGE 4 SERVICE
The full meal deal. The full digital marketing package but with added e-mail marketing.
